60 billion mobile apps where downloaded in 2012
Google Play and the Apple App Store together accounted for nearly 40 billion of the total 60 billion mobile app downloads in 2012. The rest of the downloads were mostly Android downloads from third party Chinese app stores. The mobile app market mirrors the smartphone hardware market: The largest volumes come from Android, while most of the money comes from iOS. One important difference. When it comes to apps, developers — not the hardware vendors — take the lion share of the money.
A few good outtakes from the Berg Insight report:
Revenues from applications, including direct revenues and in-app ad revenues, reached € 6.4 billion in 2012. Apple’s App Store is the clear leader in monetisation of mobile apps and will keep the number one position during the forecast period.
Third party app stores pushed Android to become the leading platform in terms of app downloads during 2012. While many Western third party app stores are struggling, the situation is different in other parts of the world. Third party app stores are especially popular in China and other markets where Google Play hasn’t become the default on-device app store.
Every app can find its own way to success, but common strategies today among many of the top revenue generating app developers are to publish apps featuring a social layer on more than one platform using free to download monetisation.
Like almost no other digital product, mobile apps represent a global opportunity with more or less instant worldwide distribution.
For those of you with extra interest in this market, the summary of the report contains pretty detailed data on download numbers, revenue split between direct and in-direct (ad) revenues, Google Play and Apple App Store revenues etc.
Source: Berg Insight, report summary (pdf-link)